Google Glass, sports shirts that take your pulse, smart watches and bracelets – what is everybody in the world of digital marketing talking about?
Wearable Computing is a collection of electronic devices such as sensors, cameras, screens and so on, intended to be worn on the body and designed to harmonize perfectly with a part of the body or garment. These devices give the user additional information about the environment (by means of augmented reality), information about approaching dangers (use of thermal sensors, for example, to identify snakes), and commercial and advertising information. Wearable Computing covers a wide range of products, including smart watches, augmented reality glasses, fitness accessories, wearable medical instruments, and more.
The world market for these technologies is already huge. According to research by Visiongain, in 2013 the global wearable technology market was worth about 4.6 billion dollars, of which 1.26 billion in Europe and 1.55 billion in North America. Over the next five years, according to this study, everyone in the business environment of this industry, including manufacturers, app developers and service providers, is expecting significant revenues.
Smart watches and bracelets
At the last Google Conference, a whole range of new technologies was presented, including the development of applications for smart watches. These apps interface with smartphones, and can thus create reminders and answer calls, and there is also the possibility of developing specific applications such as recipe apps. Do you fancy cooking something? Need to follow a recipe? Your watch synchronizes with your smartphone, leaving your hands free to get busy….
With the Google Glass application, people who view your product will receive a layer of Augmented Reality, providing interactive access to all the relevant information such as prices, discounts etc.
Wearable Computing – the Google solution for glasses
A sports shirt that takes your pulse
The shirt includes sensors that send your smartphone data on your pulse, breathing rate and number of calories burned during exercise. The data can be measured and even rewarded… Your pulse rate is up? You’ve burned calories? Get a discount in the nearest café!
Wearable Computing with a smart shirt