In an age when exposure to information is overwhelming, most people skip over the newsletters and advertisements they receive on a daily basis. A personally tailored video could be a tool for upgrading your newsletter by getting the recipient’s attention and differentiating you from the competition. No more general approach to customers on YouTube alone. Personalized, focused video content creates an emotional link on a range of platforms and access methods. The system automatically interfaces with data such as text, photos and video clips, creating an individual video for each customer.
Personalized video newsletter: for a large company in the healthcare field we created a range of video clips on digital services for hundreds of thousands of members, including relevant personal information and content.
- Minisite on theChildren’s Channel website: participants enter their details and download a photo to create a birthday video clip. The video can be downloaded to a computer and shared with friends. Some of the clips are broadcast on the Children’s Channel each day.
- Personalized video for participants at the event: an application for taking photos and entering details at events for employees. Each participant takes a photo with a tablet at a branded position and chooses the relevant track. The personalized video is shown as part of an animation on huge screens, and sent to the mobile device of each participant and the end of the event.